Rank on Google.
Get found by Melbourne customers.
I'm Subesh Thapa — a freelance SEO specialist and web developer. No account managers, no agency mark-up. You work directly with the person doing the SEO and building the site.
I learned SEO by building my own client results — not sitting in a boardroom.
I've run technical SEO audits, keyword research and backlink campaigns at an SEO agency, built and ranked client sites on WordPress and Shopify, and now do it all directly for my own freelance clients — using SEMrush, Ahrefs and Google Search Console every day.
Most Melbourne businesses don't need a twelve-person agency retainer. They need someone who can design the site, fix what's broken technically, and get it ranking — and who answers the phone when they call.
How I get you found — and get you a site worth ranking
Every service below is work I do myself. No handoffs, no subcontracted juniors.
Local SEO
Get found when Melbourne customers are ready to buy. Google Business Profile, local citations and review signals to win the local pack — including the newer AI-powered local results.
Technical SEO
A technically sound site is the foundation of everything. I audit and fix crawlability issues, Core Web Vitals and schema so Google can actually index your site without friction.
eCommerce SEO
Revenue-focused search strategy for Shopify and WooCommerce stores — product page optimisation, category architecture and crawl efficiency based on buyer intent, not vanity traffic.
Web Design & Rebuilds
Custom, mobile-first websites on WordPress, Shopify or from scratch — built to load fast and hand straight to SEO with no re-platforming later.
Content Strategy & Writing
SEO-led content that earns rankings and builds authority — topic clusters and service page copy written to get cited in AI Overviews as well as classic search.
Link Building
White-hat link acquisition that builds genuine authority — outreach, directories and editorial placements relevant to your niche and competitors.
Web design & SEO portfolio
Elance Digital Media
Full site build with a unique visual system across web and mobile.
Hamasteel
Industrial brand site rebuilt for speed, clarity and lead generation.
Aussie Candles — SEO Growth
Keyword research and technical SEO drove measurable growth in organic clicks.
In their own words
"Subesh is a skilled web designer and SEO specialist with a focus on creating visually appealing, user-friendly websites. He consistently delivers high-quality results."
"Subesh is a results-driven SEO specialist with a passion for boosting online visibility. His strategies are effective and the growth is measurable."
Simple, transparent pricing
No agency mark-up. Custom quotes available for bigger projects.
Best for businesses that need a new site before SEO can even start.
- Full custom website build
- WordPress or Shopify platform
- Responsive, mobile-first design
- Basic on-page SEO setup
- Content upload included
Best for building momentum and establishing online authority.
- Keyword research (15 terms) & 3 competitors tracked
- 2 pages optimised/month + 2 blogs & 1 backlink/month
- Technical SEO consult & fixes
- Custom landing page/quarter
- Detailed reporting + insights & quarterly strategy sessions
Best for brands ready to scale aggressively with advanced strategy.
- Keyword research (20 terms) & 5 competitors tracked
- 4 pages optimised/month + 3 blogs & 2 backlinks/month
- Advanced technical SEO audit
- Custom landing pages where necessary
- Deep-dive reporting & monthly strategy sessions
All prices in AUD. Month-to-month on Advance & Premium — no lock-in contracts. Not sure which fits? Get in touch.
Common questions
Do you work with businesses outside Melbourne?
Yes. Most clients are Melbourne-based, but I work with businesses across Australia remotely.
Do I need both SEO and a new website?
No. Many clients start with just SEO on their existing site, or just a website rebuild. I'll tell you honestly which one will move the needle first.
How is a freelancer different from an SEO agency?
You deal with the person doing the actual work, not an account manager relaying updates from someone else. Faster turnaround, and one person accountable for the result.
How long until I see SEO results?
Technical fixes and on-page changes can show early movement within 4–6 weeks. Meaningful ranking gains for competitive terms typically take 3–6 months.
Let's talk about your project.
Tell me what you're working on and I'll get back to you with an honest plan and quote — usually within one business day.